Meaningful client engagement and promotion across the Social Media spectrum
We don't have to tell you about the importance of a social media presence, however, since social media is the marketing medium people are the most familiar with, there is a tendency to over emphasize the importance of regular status updates and tweets. This especially rings true with the legal industry. Most individuals do not follow their lawyers on social media, so there is a different strategy to consider with social media marketing. We emphasize using social media tools to advertise, generate leads (especially on LinkedIn), boost SEO, and share original content. We don't believe in wasting money regularly tweeting to a less than engaged audience, posting Instagram photos few will look at, or creating and maintaining an account on every social media platform. You're a legal practice, not Nike, and we understand that.